From Shanghai to São Paulo, key trade shows offer critical opportunities for industry networking, innovation showcase, and market expansion
As the final quarter of 2025 approaches, the global toy and gift industry is gearing up for a series of significant trade exhibitions across the world. These events provide crucial platforms for manufacturers, distributors, retailers, and innovators to showcase products, identify emerging trends, and establish valuable business connections.
| Exhibition Name | Date | Location | Focus Area | Expected Scale |
| CTE China Toy & Trendy Toy Expo | Oct 15-17, 2025 | Shanghai New International Expo Centre, China | Shanghai New International Expo Centre, China | Global professional toy & trendy toy exhibition |
| 24th Shantou-Chenghai International Toy & Gift Fair | Oct 23-26, 2025 | Shantou International Convention and Exhibition Center, China | Toys, gifts, industry innovation | 100,000 sqm, 100,000+ professional visitors |
| 2025 Shenzhen Gifts & Home Products Fair | Oct 20-23, 2025 | Shenzhen World Exhibition & Convention Center, China | Gifts, crafts, creative products | 300,000 sqm, 6,000+ exhibitors |
| ABC&MOM Brazil Toy & Baby Fair | Sep 16-18, 2025 | São Paulo Expo, Brazil | Toys, baby products | 15,000 sqm, 9,000+ professional visitors |
| Big Boys Toys Las Vegas | Oct 2025 (TBC) | Las Vegas, USA | High-end toys, luxury products | International luxury and lifestyle exhibition |
| SOUVENIR Turkey Gift & Toy Fair | Dec 4-6, 2025 | Istanbul Expo Center, Turkey | Gifts, toys, souvenirs | 10,000 sqm, 200+ exhibitors |
Major Domestic Events in China
China continues to strengthen its position as a global hub for toy manufacturing and innovation. The CTE China Toy & Trendy Toy Expo (October 15-17, Shanghai) stands as a prominent global professional exhibition for toys and trendy toys, serving as an effective channel for OBM/OEM/ODM enterprises to expand into overseas markets.
Following closely is the 24th Shantou-Chenghai International Toy & Gift Fair (October 23-26). This exhibition innovates with a "exhibition + play" format and will host concurrent events like the 3rd China Building Blocks Industry Conference and the 2025 Shantou Toy Design Competition. With an expected exhibition area of 100,000 square meters and over 100,000 professional visitors, the event will feature new
sections for stationery gifts, strollers, plush toys, and Dongguan hand-made products. The fair will adopt a "2.5+1.5" day model, dedicating time to both B2B professionals and the general public.
The 2025 Shenzhen Gifts & Home Products Fair (October 20-23) is another major event, boasting 300,000 square meters of exhibition space and over 6,000 exhibitors. It will showcase creative gifts, handicrafts, and consumer goods, serving as a trendsetter and efficient procurement platform for the Asia-Pacific region.
International Opportunities
Globally, several exhibitions offer gateways to emerging and established markets. Although starting in late Q3, the ABC&MOM Brazil Toy & Baby Fair (September 16-18, São Paulo) remains a significant event for those looking to access Latin American markets. As the largest overseas exhibition organized by Chinese enterprises in Brazil and the most influential B2B professional event in Latin America, it expects over 9,000 professional visitors and has seen a 121% increase in exhibitors compared to the previous year. The event will feature AI-powered digital services, including precise buyer queries, translation services, and smart meeting minute.
In Turkey, the SOUVENIR Gift & Toy Fair (December 4-6, Istanbul) will showcase a wide range of products including souvenirs, decorations, handicrafts, cards, toys, and games. The event expects around 200 exhibitors and 10,000 visitors, providing a platform for exploring business cooperation and procurement opportunities in the region.
The Big Boys Toys Las Vegas exhibition (October, dates TBC) focuses on high-end toys and entertainment equipment. It offers valuable business opportunities for manufacturers and distributors, featuring a dedicated "World Startups" zone for emerging companies to showcase their products.
Industry Trends and Strategic Importance
These exhibitions are more than just marketplace events; they are vital for understanding industry shifts. Key trends likely to be prominent include:
- Smart and Educational Toys: The integration of AI and educational elements continues to grow, with products like smart robots and educational tablets gaining traction.
- Sustainability: Eco-friendly materials and sustainable production practices are increasingly becoming a market priority.
- The "Kidult" Market: Toys targeting adult collectors and enthusiasts represent a significant growth segment.
- Cross-Industry Innovation: The blending of toy technology with other sectors, such as education and home entertainment, is creating new product categories.
Trade shows serve as critical platforms for launching products, strengthening brand presence, and conducting face-to-face negotiations that are essential for building trust in business relationships. For industries like toys and gifts, where tactile experience and design appeal are crucial, physical exhibitions remain particularly valuable.
Looking Ahead
The fourth quarter of 2025 presents a packed calendar of opportunities for toy and gift industry professionals to connect, learn, and conduct business on a global scale. Whether focusing on domestic China market trends, exploring opportunities in emerging economies like Brazil and Turkey, or engaging with the high-end market in the U.S., these exhibitions offer diverse pathways for growth and innovation in a dynamic global industry.
Post time: Sep-13-2025
